Sainsbury's launches Great British Beer Hunt
SainsburyÂ’s has launched its 2012 Great British Beer Hunt with the addition of a new regional listing prize, designed to support small-scale brewers who want to enter the competition.
Brewers from all over Britain have been invited to enter the 2012 contest which has attracted over 150 registrations to date.
Andy Phelps, beer, wines and spirits category manager at Sainsbury’s, explained: "The ultimate aim of the competition is to give our shoppers a great choice of interesting beers in-store by giving brewers the opportunity to win listings with us for their very best beers. We listened to feedback from brewers last year and we decided to include a regional listing in the competition so that brewers producing small volumes better suited for a local market can get involved too."
A national listing is also up for grabs once again, with the winning beer and the runner up going into stores nationwide from November.
Sainsbury’s said it will be inviting customers to take part in the judging process at five regional ‘beer hunt’ events around the UK during April and May.
Phelps added: "The whole team is really excited about the Great British Beer Hunt, especially with 2012 being such a big year for all things British, thanks to the Jubilee, Olympics and Paralympics. The live element of the competition is really important to us and gives the Sainsbury’s team a chance to meet our beer-loving shoppers and find out what they really think."
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