Sainsburys launches first ever Easter egg recycling scheme
Sainsburys has launched a new scheme to enable customers to recycle their Easter egg packaging in its stores.
The Easter recycling facility allows customers to recycle all elements of Easter egg packaging – including plastic, film, card, foil and ribbon.
The supermarket said the scheme has been introduced following the success of its Christmas card recycling scheme which saw 1.2 million cards recycled by Sainsbury’s customers last year. All proceeds from the recycled material will go to the Forestry Stewardship Council UK.
Sainsbury’s head of sustainability, engineering, energy & environment Paul Crewe said: “We’re proud to be the first to offer this cracking recycling facility to our customers and colleagues. Recycling is an important part of Sainsbury’s environmental commitment which we’re taking further than ever - sending zero operational waste to landfill and putting our minds to new and engaging schemes to help even more customers and colleagues recycle.”
Rachel Gray, behaviour change manager at the UK body for resource efficiency WRAP, added: “We are delighted that Sainsbury’s are working with their customers to help them find ways to recycle Easter egg packaging during the holidays. Such a wide range of Easter Egg packaging can be recycled, from the foil that your chocolate egg comes in to your Easter egg box.”
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