THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Sainsbury's introduces Chinese wine

Sainsbury’s has added a Chinese red wine to its range as it looks to expand into new regions of wine production.

FOOD & DRINK

Sainsbury's introduces Chinese wine

The Changyu Noble Dragon Red is a Cabernet Gernischt/Cabernet Sauvignon blend from the Yantai region on the coastal Shandong Peninsula. The supermarket will also be launching a white wine next month.

Georgina Haughton, Sainsbury’s wine buyer for South Africa, South America & China, said: “We know customers are keen to broaden their repertoire and we’ve been looking to some distinctive regions and countries for new additions to expand our range.

“China is now the second largest producer of grapes destined for wine production (ahead of France), so it’s great opportunity to do just that.”

Customers can expect to see more of these unusual wines from Sainsbury’s in the future as the supermarket has also announced plans to launch a Uruguayan Albarino into the range next month.

Haughton added: "Until quite recently, I’d say Uruguayan wine was one of the best kept secrets of South American wine production, so I’m excited that we’re able to bring this Albarino to our shelves. Albarino is such a distinctive, food-friendly grape and I think customers will really enjoy it as an introduction to wines from Uruguay.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy