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Sainsbury's in gender stereotyping row

Sainsbury's has been accused of gender stereotyping after selling children's dressing-up costumes that were designated either for boys or for girls, The Daily Telegraph reports.

CITY & CORPORATE

Sainsbury's in gender stereotyping row

 

Doctors' outfits were labelled specifically for boys, while nurses' uniforms were for girls. Other items included a pilot, superhero and soldier kit labelled "boy".The gender labelling was spotted by Abi Moore, a mother and co-founder of the PinkStinks campaign, which has called on retailers to stop "pinkifying" its products aimed at girls. Full article here.

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