Sainsburys extends vinyl into 238 stores
Following the success of the introduction of vinyl records in-store earlier this year, Sainsburys has extended the format into 67 further stores across the UK.
Vinyl will now be available permanently in 238 stores with the range tripled from 20 to 60 titles. The new collection includes a mix of contemporary and classic records along with seven exclusive titles.
Sainsbury’s began selling vinyl in March this year for the first time since the 1980s. The supermarket has sold over 81,000 records to date, with the best performing album Fleetwood Mac ‘Rumours’, selling 5,500 units.
The new collection includes Pink Floyd’s Wish You Were Here and David Bowie’s Blackstar in addition to limited edition coloured vinyl exclusives such as Frankie Goes to Hollywood’s Welcome to The Pleasure Dome. Madonna’s Like a Prayer and Jethro Tull’s Aqua Lung. From 21 October, Sainsbury’s will also be taking an exclusive silver coloured edition of Michael Buble’s new album Nobody But Me.
Sean Cowland, Sainsbury’s music buyer, said: “Following on from the unprecedented success we’ve seen since adding vinyl to our offer in March, we’ve extended the range to give our customers even more choice. We’ve seen incredible sales from timeless classics such as The Beatles, Pink Floyd, and Fleetwood Mac, but also a more leftfield selection, like N.WA and The Smiths. By increasing the range, we can offer our customer a larger choice to enjoy in our stores.”
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