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Sainsbury's displays calorie counts on wine labels

Sainsbury’s has begun displaying calorie counts on the labels of some of its own-brand wines.

GENERAL MERCHANDISE

Sainsbury's displays calorie counts on wine labels

The move comes after research for the supermarket revealed that 85% of adults did not know how many calories were in a glass of wine and 63% did not consider wine when calculating up their calorie intake.

The Sainsbury’s study also found that two in three consumers would like to see calorie labelling on alcohol packaging.

Helen Buck, chair of Sainsbury’s Responsible Drinking Steering Group said: “It is clear from our research that shoppers are confused regarding the calories in alcohol. We hope that by clearly displaying this information on the bottle, we’ll be able to help our customers to make responsible choices more easily.”

Jane Ellison, Public Health Minister, added: “We welcome this move and urge others to follow suit. Through the public health Responsibility Deal, this government continues to work with businesses to give consumers more of the information they want and need on alcoholic drinks and other products.”

Sainsbury’s is introducing the labelling on 20 new bottles from its Winemakers’ Selection by Sainsbury’s range and will continue rolling out calorie labelling throughout 2014 and 2015.

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