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Sainsbury's grows market share ahead of rivals

Latest figures for the grocery market reveal that Sainsbury’s was the only big four supermarket to make share gains in the 12 weeks ending 18 August.

GENERAL MERCHANDISE

Sainsbury's grows market share ahead of rivals

Latest figures for the grocery market reveal that Sainsbury’s was the only big four supermarket to make share gains in the 12 weeks ending 18 August.

Figures released by Kantar Wordpanel show that Sainsbury’s continued to grow its market share in the period with sales growth of 4.9%. Sainsbury’s now holds a 16.5% share of the grocery market.

John Coll, director at Kantar Worldpanel, said: “Sainsbury’s has continued to grow ahead of the market over the past 12 weeks, achieving sales growth of 4.9%. It benefited from its support of the Paralympics last year and its growth has continued since then.”

Among the other big four supermarkets, Asda’s performance was slower than in previous months but it was still the number two grocer with 17.1% of the market. Morrisons saw its market share decline to 11.3% from 11.5% last year despite posting sales growth of 1.8%. Meanwhile, Tesco recorded a fall in market share from 30.9% to 30.2% as it faced challenges from both ends of the market.

Coll continued: “Waitrose, Aldi and Lidl remain strong with sales growth well above the market average at 9.1%, 31.9% and 14.9% respectively. Aldi and Lidl maintain a record market share for the discount sector at 6.8%, with respective shares of 3.7% and 3.1% as some consumers continue to adapt their shopping strategies as pressure on wallets continues.”

Kantar said the hot weather during the period had a positive effect for many categories with ice cream sales up 21%, sun care products by 37% and hayfever remedies up by 37% compared with a year ago.

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