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Sainsbury's completes axing of multi-buys programme

Sainsbury’s has said it has fast-tracked its programme to remove multi-buy promotions on food whilst lowering regular prices on everyday items after positive feedback from customers.

GENERAL MERCHANDISE

Sainsbury's completes axing of multi-buys programme

Sainsbury’s has said it has fast-tracked its programme to remove multi-buy promotions on food whilst lowering regular prices on everyday items after positive feedback from customers.

The retailer has been gradually removing multi-buys from its stores over two years and has now completed the project two months ahead of schedule.

Sainsbury’s food commercial director Paul Mills-Hicks said: “It’s very interesting to see people experimenting with new products and pack sizes now that they are not tied in to multi-buys.

“It’s clear that shoppers are enjoying the freedom to make decisions about what they buy based on what they need, rather than what’s on offer.

“Customers are also telling us that ultimately they’re saving money because they’re wasting less and only buying what they need.”

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