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Sainsbury’s claims UK first for ‘Women’s Coffee’
Image courtesy of Sainsbury's

Sainsbury’s has launched what it claims is the first ‘grown by women’ coffee to hit mainstream shelves in the UK.

GENERAL MERCHANDISE

Sainsbury’s claims UK first for ‘Women’s Coffee’

The fully-traceable Kopakama Ejo Heza Fairtrade Ground Coffee from Rwanda carries a premium to support the women members of the Kopakama coffee co-operative, many of whom lost their husbands in the Rwandan genocide in 1994.

Launched to coincide with International Women’s Day last week, the Sainsbury's Taste the Difference branded coffee is the result of a development partnership between ethical trading organisation Twin and roasters Finlays.

Judith Batchelar, director of Sainsbury’s brand, said: “Kopakama Fairtrade coffee illustrates the vital role women play in agriculture across the World and especially in Africa where 66% of smallholder farmers are women. I’m glad that the hard work of the Ejo Heza project, known as ‘better tomorrow’ resulted in the launch of such a great coffee.”

 

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