THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Sainsbury's branch into pre-school book market

Sainsbury's launches its first range of own brand pre-school children's books.

GENERAL MERCHANDISE

Sainsbury's branch into pre-school book market

The move is part of a wider initiative to increase the retailer's own brand and branded book offering.

Eight books have been launched in over 200 Sainsbury's stores, with further collections planned for May and September. The range, for children aged 0 - 5, is priced between £3.00 and £9.99.

The books include lift, look, touch, pop up and sound elements. Each title is designed to maximise children's sensory abilities, stimulate manual dexterity and develop linguistic skills.

The pre-school and early learning book market was worth £20.7 million in 20101.  Sainsbury's anticipate sales worth £1million in the first year, giving the retailer a forecasted five percent share of the market.

Phil Carroll, Sainsbury's book buying manager said: "Fostering a love of books at a young age is important. With Sainsbury's range of pre-school books we wanted to make the category as accessible and affordable as possible.

"We've been working on delivering these eight books and the future collections for over a year, to ensure we got it right.  Book publishing is a new and exciting area of opportunity for Sainsbury's."

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing