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Sainsbury's appoints marketing director

SainsburyÂ’s has named Mark Horgan as its new marketing director. He will replace Gwyn Burr who vacated the role in July 2010 following his appointment as the supermarketÂ’s customer service and colleague director.

GENERAL MERCHANDISE

Sainsbury's appoints marketing director

SainsburyÂ’s has named Mark Horgan as its new marketing director. He will replace Gwyn Burr who vacated the role in July 2010 following his appointment as the supermarketÂ’s customer service and colleague director.

Horgan joins from Mastercard where he is managing director of its Access Prepaid Worldwide subsidiary. Previous roles include European CEO at The Number (118 118), group marketing and strategy director at MFI, and group and regional brand director at Mars Confectionery.

At Sainsbury's, Horgan will take responsibility for the supermarket's customer insights and loyalty, brand communications and non-food marketing. He will start within the next six months and will report to commercial director Mike Coupe.

Commenting on the appointment Coupe said: “Mark brings with him a wealth of experience,  He has a fantastic background working for high-profile brands and has the expertise needed to develop the Sainsbury’s brand.”

Horgan said: “Sainsbury's is renowned as a brand with an innovative, exciting approach to marketing that listens and quickly responds to the needs of its customers, something that is vitally important in the competitive world of retail.

“The talented team it has in place has delivered a number of industry leading campaigns over the last few years and I look forward to working with them to develop new ideas in the future."

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