THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Sainsbury’s announces partnership with Daniel Sturridge

Sainsbury’s has signed up England and Liverpool footballer Daniel Sturridge in a new, long-term partnership.

GENERAL MERCHANDISE

Sainsbury’s announces partnership with Daniel Sturridge

Sturridge will be the face of several initiatives including Active Kids which encourages children of all ages and abilities to lead healthier, more active lifestyles. He will join fellow Sainsbury’s ambassadors, London 2012 Paralympic Gold Medallists Ellie Simmonds and Jonnie Peacock, in the new Sainsbury’s Active Kids 2015 campaign which will launch in the New Year.

As well as fronting Sainsbury’s Active Kids voucher collection scheme, which has brought over £150 million pounds worth of equipment and experiences to schools and organisations since 2005, Sturridge will help support a range of the brand’s wider healthy lifestyle partnerships including Sport Relief, the Sainsbury’s School Games and Sainsbury’s Summer Series with British Athletics.

Tara Hewitt, Sainsbury’s head of sponsorship, said: "We’re thrilled to have signed Daniel, admired by parents and kids alike, he’s the perfect choice to help us inspire a new generation. Our ambassadors are a key part of our commitment to get 20 million kids active by 2020 and make a positive difference in the communities we serve."

Sturridge added: "I’m proud to be partnering with Sainsbury’s to give children all over the country the opportunity to lead healthier lifestyles. I remember the launch of Active Kids in my school and the difference it made to our PE lessons and look forward to seeing even more children benefit from it."

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing