THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Sainsbury's and Oasis embark on new in-store partnership

Sainsbury’s has teamed up with Oasis to enable it to sell the fashion retailer’s ranges in its supermarkets.

FASHION

Sainsbury's and Oasis embark on new in-store partnership

Sainsbury’s has teamed up with Oasis to enable it to sell the fashion retailer’s ranges in its supermarkets.

The move will mark the first time that Oasis has made its ranges available to customers in a supermarket setting. The concessions will initially be run as a pilot scheme.

Hash Ladha, chief executive designate of Oasis, said: “Trialling Oasis in Sainsbury’s is an exciting development for us. This is about presenting the Oasis product proposition and brand experience to Sainsbury’s customers. The customer demographic of both brands is very similar and therefore it is a natural strategic partnership."

An Oasis concession will open in time for Christmas at Sainsbury’s Sydenham store in South London. Sainsbury’s said the store had been selected due to the strong performance of its own-brand Tu clothing in the shop. There will also be a concession in Sainsbury’s new Selly Oak shop in Birmingham when it opens later this year.

Sainsbury's is the sixth largest clothing retailer by volume and clothing in the UK and is now looking to grow its fashion credentials even further. It currently has over 400,000 square feet dedicated to third party concessions in its supermarkets, including partnerships with brands such as Clarks and Specsavers. The Oasis stores will range from 800 to 1,500 square feet.

Sainsbury’s director of commercial James Brown said: “We are delighted to be welcoming Oasis to Sainsbury’s stores. Its on-trend fashion ranges will complement our high quality Tu clothing offer and support our strategy to make our stores leading fashion destinations. The initial trial will see two stores open in time for Christmas which is brilliant news for those looking for a party outfit or a special gift.”

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process