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RUN&FELL to open London pop-up

RUN&FELL is to open its first store outside of Manchester by launching a pop-up shop in London’s King’s Road.

GENERAL MERCHANDISE

RUN&FELL to open London pop-up

Due to open from 11 to 24 August, the shop will sell the brand’s range of menswear with all garments made by RUN&FELL’s local Manchester suppliers and manufacturers.

The design and fit out of the King’s Road shop has been the result of a collaborative approach, with services provided by Sheridan & Co., Not Tom and Marmalade London.

Founder of RUN&FELL, Naomi Jackson, said: “Securing a site on the King’s Road is excellent and it will provide such valuable exposure for my brand. We are well aware of the area’s strong fashion heritage and as our brand places great emphasis on the passion and craftsmanship that goes into our clothing, we feel it is a perfect match.”

RUN&FELL secured the site at the King’s Road dedicated pop-up space following its win in a recent competition held by Appear Here.

The news follows the launch of pop-up stores by Seraphina and Summer Box earlier this summer.

Hannah Grievson, commercial property manager at Sloane Stanley, said: “RUN&FELL is a new and exciting business that we are delighted to welcome to the King’s Road. We love their focus on ethical fashion and British manufacturing, and feel the RUN&FELL concept store will certainly appeal to the King's Road shopper. Brands like this keep the retail offer fresh and highlights the King's Road as a great shopping and lifestyle destination for international visitors and Londoners alike.”

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