THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Royal Mail launches campaign to attract online retailers

Royal Mail is launching its first TV advertising campaign aimed at parcel business customers for almost five years.

GENERAL MERCHANDISE

Royal Mail launches campaign to attract online retailers

Royal Mail is launching its first TV advertising campaign aimed at parcel business customers for almost five years.

The campaign will see a 40-second ad air tonight during England’s World Cup warm-up against Denmark on ITV1 which will aim to promote Royal Mail as a parcel delivery partner of choice for online retailers.

The ad will highlight independent research for Royal Mail which found that online shoppers trust Royal Mail to deliver their orders more than any other national parcel company. In addition, 76% of people surveyed said they were more likely to use a particular online retailer again if they delivered through Royal Mail.

Parcels are an increasingly important part of Royal Mail’s business with its half year results revealing that parcels now account for 51% of group revenue.

Royal Mail will also be undertaking a direct mail campaign targeting decision makers in large businesses as well as SMEs and eBay powersellers. This will be supported by national press, digital and outdoor advertising.

Mike Newnham, Royal Mail’s chief customer officer, said: “This is Royal Mail’s first TV ad specifically targeting business customers for five years. Through the TV ad, we are promoting Royal Mail’s leading role as the parcel delivery partner for online retailers and emphasising the trust shoppers place in us to deliver the items they have ordered.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process