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Rossi takes store at Intu Lakeside

Looking to make the most of shoppers’ increasing appetite for products with local provenance, Southend’s legendary Rossi ice cream parlour has signed up for a site at the Intu Lakeside shopping centre.

FOOD & DRINK

Rossi takes store at Intu Lakeside

Looking to make the most of shoppers’ increasing appetite for products with local provenance, Southend’s legendary Rossi ice cream parlour has signed up for a site at the Intu Lakeside shopping centre.

Rossi Ice Creams will launch at the centre this summer, 86 years after its Southend parlour first opened its doors to the public.

Charlie Bird, sales director at Rossi, said: “Our opening at Intu Lakeside is a key part of our strategy to build the profile of Rossi nationally. Whether they’ve grown up loving Rossi ice cream or encountering us for the first time, we can’t wait to make more customers smile at our Intu Lakeside site.”

The company now sells ice cream in selected branches of Asda, Morrisons and Co-op and hopes the increasing brand awareness from an Intu Lakeside store will support plans to distribute its product nationally.

Rebecca Ryman, regional managing director at Intu, said: “There’s never been more choice in the food and the drink sector and the best brands are tapping into trends that really matter for today’s consumers such as local provenance. Rossi is a real Essex seaside institution and its arrival at Intu Lakeside is going to generate a huge amount of excitement among so many of our shoppers who already love this well-known local company.”

Lifestyle fashion retailer Jack Wills is also planning to open a new shop at Intu Lakeside this year.

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