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Ron Dorff to make its UK debut at London's Seven Dials

Ron Dorff, the French-Swedish men’s sportswear brand, is to make its UK debut by opening a store in London’s Seven Dials.

GENERAL MERCHANDISE

Ron Dorff to make its UK debut at London's Seven Dials

The 1,500 square foot shop at 5 Earlham Street will launch in early April.

Founded in 2011, Ron Dorff has a flagship store in Paris, sells online to over 50 countries worldwide and has a presence in more than 80 concept and department stores around the world. The men’s collection includes sportswear, swimwear, homewear, underwear and bodycare. A capsule collection for women called His for Her will also be available at the store.

Ron Dorff co-founder and chief executive Claus Lindorff said: “For our second European flagship store London was the natural choice with its fashion and retail heritage. Seven Dials embodied these qualities and we were impressed by its character, accessibility and neighbouring brands. Shaftesbury’s passion and vision for Seven Dials were also inspiring, and confirmed it as the place for our debut in London.”

The Seven Dials store has been designed in collaboration with French-English architect firm Studio Dessuant Bone, and is inspired by the Paris flagship. The interior will feature sports inspired elements such as high school gym benches, gymnastic rings and graphic lines found in gyms and sports halls.

Ron Dorff is launching at a time when Seven Dials is benefiting from significant investment by Shaftesbury as it looks to make Earlham Street the menswear hub at Seven Dials.

Charles Owen, portfolio executive at Shaftesbury, said: “Ron Dorff is fantastic addition for Seven Dials and continues the trend of international fashion brands selecting Seven Dials to make their debut in London. They join arguably the strongest line-up of premium international menswear labels in the West End, complementing Loft Design By…, Farah and Natural Selection to further grow Seven Dials’ appeal as one of the capital’s key fashion destinations.”

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