Rockar's fashion industry inspired Jaguar Land Rover store opens at Westfield Stratford
Rockar has launched its new Jaguar Land Rover store at the Westfield Stratford shopping centre.
Situated on The Street, adjacent to M&S, the store aims to provide an innovative way for consumers to experience the Jaguar and Land Rover brands, and complements the two digital click-to-buy websites launched by Rockar last month.
The new Westfield Stratford store reflects the experience gained by Rockar over the last two years when operating the industry’s first permanent car stores at Bluewater and Westfield Stratford.
Designed by Dalziel and Pow, the Stratford store is inspired by fashion brands with the store window serving as a dynamic point-of-sale with constantly changing displays and content to create engagement with Westfield Stratford’s visitors.
Jeremy Hicks, managing director of Jaguar Land Rover UK, said: “As the Jaguar Land Rover family grows with great new models and new buyers, our approach needs to adapt with relevant, innovative ways of engaging with a new type of customer. We have been looking at how we can offer our customers more choice and more flexibility over how they buy a Jaguar or Land Rover, and adding the Rockar model to our network adds an exciting new way to do just that.”
Rockar ‘Angels’, a team of product experts recruited from the high-end retail and hospitality industries, will be on hand in the store to guide customers through buying a new car, but without the pressure to make a purchase. They will also help customers to use the store’s ‘create’ space, which includes colour swatches, examples of interior trim and samples of the interior choices available.
Rockar’s technology will enable customers to configure their new car, agree a value for their trade-in and arrange finance. Should the customer prefer, they can complete their purchase at home.
Simon Dixon, founder of Rockar, said: “Rockar has responded to a shift in purchasing behaviour to create a car retail experience that responds to consumers’ changing needs in today’s digital age. Our research has revealed that customers are looking for more accessible ways to buy a car that are more aligned to how they shop for clothes, food and gadgets. Rockar’s recent success has proved this research with over 60% of its customers now buying online.”
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