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Rockar Hyundai drives into Bluewater with new digital store

Hyundai is partnering with Rockar to open a digital store at the Bluewater shopping centre in Kent.

GENERAL MERCHANDISE

Rockar Hyundai drives into Bluewater with new digital store

Hyundai is partnering with Rockar to open a digital store at the Bluewater shopping centre in Kent.

Rockar Hyundai has taken a ten year lease at the Land Securities operated centre for a 2,015 sq ft unit on the lower Rose Gallery.

The store will integrate in-store, online and mobile platforms to allow customers to research, test-drive and get a price for their old car. Customers will also be able to choose how to pay, purchase and service their new car all at the touch of a button.

Rockar Hyundai will have examples of the entire Hyundai range available to test drive via a dedicated parking area adjacent to the rear of the store. In addition, a new servicing facility is being opened close to Bluewater to allow Hyundai owners to have their car cared for while visiting the shopping centre. 

The brand will also use key areas within Bluewater’s malls to help drive footfall to the store.

Tony Whitehorn, president and chief executive of Hyundai Motor UK, said: “I am delighted to announce the launch of Rockar Hyundai, a highly innovative and enticing addition to our existing dealer network.  It offers consumers an easy and flexible alternative to buying and owning a car unprecedented in the UK automotive industry. Rockar Hyundai is the shape of things to come.”

Russell Loveland, portfolio director at Land Securities, added: “The key drivers of Bluewater’s success are evolution, innovation and experience.  This exciting new digital store from Rockar Hyundai exemplifies these themes to create something quite unique. The selection of Bluewater for such a ground-breaking idea highlights its position at the forefront of the industry.”
 

 

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