THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
HOME  |  BRANDS
River Island to stream online Rihanna concert

High street fashion retailer River Island is launching a two-week multi-channel campaign in support of Rihanna's upcoming seventh album, 'Unapologetic'.

BRANDS

River Island to stream online Rihanna concert

High street fashion retailer River Island is launching a two-week multi-channel campaign in support of Rihanna's upcoming seventh album, 'Unapologetic'.

The brand announced a collaboration with the singer earlier in the year with the launch of fashion collection 'Rihanna for River Island in spring 2013.

The campaign will see River Island run a live stream of Rihanna’s secret 777 London concert on its Facebook page on 19 November and report on every step of Rihanna’s  seven day international tour on its blog riverisland.com/styleinsider.

In the lead up to the concert, the retailer will offer customers the chance to receive an exclusive never-released bonus track of Rihanna's Number 1 single, 'Diamonds'. Downloads will be on offer from the 19 November and promoted heavily in store including the distribution of 1.5 million promotional cards.

River Island will also stock and sell CD copies of the album in 12 of its leading stores and has created exclusive Rihanna t-shirts for purchase both in-store and on its website.

In addition, a series of online competitions will offer the chance to win tickets to the secret 777 London gig, with River Island offering 250 'money can't buy' tickets to the concert via their Twitter feed and Style Insider blog.

Josie Roscop, River Island marketing director, said: “We're thrilled to be collaborating and building our relationship with Rihanna in this way; giving exclusive access and content by bringing fashion and music together in a way we think our customers will love. We are deploying an exciting and innovative cross-platform campaign with Roc Nation with multiple touch points for consumers to engage with Rihanna."

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
AI in Retail Conference 2019
AI in Retail Conference 2019
18 September 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019