River Island launches kids' standalone store
The new shop has opened at Intu Braehead shopping centre in Glasgow in a 3,000 square foot space near to one of River Island’s strongest performing regional stores. Intu Braehead was chosen as it is a popular shopping destination for young families.
The new shop will stock River Island’s Kids & Mini collections for children up to 12 years old.
Kate Grant, regional managing director at Intu, said: “River Island came to us last year on plans for the first River Island Kids in the UK and we’ve been working with them closely to launch this exciting new store at Intu Braehead.
“Intu Braehead is the perfect location to introduce this new concept to British shoppers for the first time thanks to its high annual footfall and expansive leisure offer which creates compelling experiences for thousands of families ever year.”
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