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River Island to open kids' store at The Broadway

River Island is to open a children's clothing store in The Broadway shopping centre in Bradford.

FASHION

River Island to open kids' store at The Broadway

River Island is to open a children's clothing store in The Broadway shopping centre in Bradford.

Due to open imminently, the 3,378 square foot space will offer all of River Island’s baby, toddler and children’s wear collections, including its recently launched gender neutral line.

Phil Cooke, managing director at River Island, said: “Our kids wear has always proved popular in Bradford, we therefore felt there was a great opportunity to open a store in the city. We’re excited to offer customers in Bradford the best shopping experience we can.”

Ian Ward, general manager of The Broadway, added: “River Island Kids is another important addition to our growing list of well-loved retailers. The award-winning lifestyle brand chose Bradford to be home to its seventh UK kids wear store due to the popularity and high sales of children’s clothes which have previously been sold from within the centre’s River Island store.”

The Broadway signed up seven new retailers in 2018 including Specsavers, Superdrug and Footlocker and attracted an extra 1.5 million visitors.

Ward said: “The city is attracting new business and investment, and we’re delighted that we can provide new and exciting stores for customers to enjoy as we continue to grow as a major retail and leisure destination in the region.”

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