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Rihanna to launch clothing collection with River Island

High street fashion retailer River Island has embarked on a collaboration with pop star Rihanna who will be design a range of clothing for the brand.

GENERAL MERCHANDISE

Rihanna to launch clothing collection with River Island

The capsule range, which will be launched in the spring of 2013, represents Rihanna’s first clothing collection and will be exclusive to River Island.

Ben Lewis, River Island chief executive, said: "We are thrilled to be collaborating with Rihanna and to be the first fashion brand to work with her in this way. Rihanna is a style icon, from street to chic she enjoys her fashion.  As soon as we started to work together we knew this was a perfect fit. Rihanna will be designing the collection and we will be sharing our fashion experience with her to develop a range her fans will love."

Commenting on the collaboration, Rihanna added: "I’ve been wanting to design my own collection for some time. River Island is the perfect partner for me to collaborate with and working with a British, family run business also really appealed to me.

"I find London really inspiring and River Island loves to have fun with clothes. I’m looking forward to working with them and creating something really special."

 

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