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Richard Mille takes store in Mayfair for London flagship

Luxury watch retailer Richard Mille has taken a 1,350 sq ft store in Mayfair for the brand’s first and only London flagship store.

GENERAL MERCHANDISE

Richard Mille takes store in Mayfair for London flagship

Luxury watch retailer Richard Mille has taken a 1,350 sq ft store in Mayfair for the brand’s first and only London flagship store.

The site at 90 Mount Street spans the ground and basement levels.

The news follows a wave of luxury fashion brands opening on Mount Street including Solange Azagury-Partridge, Linda Farrow, Roksanda IIIincic, Christopher Kane and Celine.

Helen Franks, head of retail leasing on Grosvenor’s London estate, said: “Richard Mille’s heritage, provenance and design credentials make the brand an obvious and welcome addition to Mount Street, where the strategy is to ensure that the retail offer responds to the expectations of our customers while retaining the values that make Mount Street special.”

CBRE's Rebeca Guzman, who advises Grosvenor on its leasing and investment strategy across its London retail estate, added: “The number of new retail brands at Mount Street highlights its position as an increasingly popular luxury shopping destination. We have continued to see strong demand from exciting high-end retailers.”

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