Ribble Cycles launches new website
The new site features an updated and modernised version of Ribble’s innovative Bike Builder tool which enables customers to fully personalise their carbon road bike by choosing from a range of frames, components, add-ons and extras.
Ribble said the website also aims to offer a cleaner and more responsive design with streamlined functionality to improve navigation through the brand’s range of cycling products.
The site's launch coincides with the appointment of Jon Owen as chief executive and Matthew Lawson as chief digital officer, both of whom joined the retailer at the start of the year.
Lawson said: “Ribble Cycles is truly paving the way in terms of creativity, customisation and innovation in our sector, and this is mirrored in our new website and our customers’ improved online journey. The new site is revolutionary for the biking community due to our bike builder tool, and overall is much smarter and user-friendly, making product personalisation as easy as riding a bike!”
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