Retailers sponsor Teenage Cancer Trust concerts at Royal Albert Hall
The concerts taking place in March will include performances by artists such as Paolo Nutini, OneRepublic, The Cure and Suede. There will also be an evening of comedy with Jason Manford, John Bishop, Micky Flanagan, Patrick Kielty, Rob Beckett and Hal Cruttenden.
The Body Shop is supporting as headline sponsor for the second year and will once again match donations made at the shows to a total of £30,000. The charity’s partnership with the ethical beauty retailer has been hailed as a huge success after staff and customers raised £500,000 in 2013, which was in addition to the sponsorship of the Royal Albert Hall series. This year the brand will also be gifting products to young cancer patients and artists.
Menswear lifestyle brand Ben Sherman and real estate investment trust Derwent London have become Associate Sponsors while American Airlines will be supporting the shows for their sixth year. NME and Xfm continue as media partners and are this year joined by Metro.
Simon Coble, general manager of The Body Shop UK, said: “We’re absolutely delighted to be partnering with Teenage Cancer Trust and sponsoring their Royal Albert Hall shows for the second year. Our teams, as well as customers, have been hugely engaged and supportive of the partnership and we look forward to smashing our 2014 target to help make a difference to the lives of young people with cancer across the UK.”
Siobhan Dunn, Chief Executive of Teenage Cancer Trust, said: “We’re really pleased to have The Body Shop, Ben Sherman, American Airlines, NME and Xfm on board again and welcome Derwent London and Metro as partners for 2014. These shows are our flagship events of the year and raise a huge amount of money for you people with cancer. We’re very grateful to all our partners for helping us make these incredible shows happen.”
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