Retailers take SMS sales seriously as text codes hit the High Street
A new way to entice customers to purchase via text message has reached the High Street, as adverts including txt2buy start to appear on television and in newspapers and magazines.
Coined the ‘PayPal of Mobile’, the ‘txt2buy’ calls-to-action have featured on advertisements for CDs and DVDs in Kerrang magazine, Star Magazine and Nuts magazine during August. txt2buy also appeared on adverts in Metro and on ITV North.
More campaigns have been planned for the coming months and txt2buy’s managing director Simon Rabin is delighted that retailers are taking positive steps towards embracing the potential of mobile as part of the communications strategies.
Simon Rabin comments, “The txt2buy service offers an unrivalled opportunity for retailers to target over 50 million customers in the UK who own a mobile phone of any kind and sell to them in less than 45 seconds. There is a massive market wanting to buy products on the spur of the moment, but only if retailers make it easy for them. Adding text calls-to-action to advertising is probably one of the simplest ways to make the sales process easier for them, enabling them to react instantly to advertising and purchase ‘in the moment’.”
Payment via text message has been successfully implemented in the US but txt2buy is the first offering of its kind to be available in the UK. The team leading txt2buy forward alongside Rabin includes a number of mobile commerce, marketing & retail experts, including the ex-Head of Paypal Mobile, Roy Vella.
Rabin believes that like with any new technology, there will be a period of customer adaption as market awareness spreads of the service, but that 2012 will be the year that mobile commerce soars in the UK.
“Mobile is such an integral part of consumers’ lives that it is inevitable it will form a key part of future marketing campaigns. The current trials for the ‘txt2buy’ service are a great indication that the retailers recognise the need to explore this channel further and don’t want to miss out on valuable incremental sales that can be gained simply by adding a text code to their advertising,” adds Rabin.
text2buy will be a Networking partner at the Retail Bulletin’s Mobile Retailing Summit September 27th 2011, sponsored by DigiPoS, and supported by IMRG. Retailer speakers include Waitrose, tesco.com, Marks & Spencer, Harrods, Shop Direct Group, Halfords, Carphone Warehouse, Waterstones, New Look, Phones 4U, lastminute.com, Aurora Fashions, Chiltern Railways. This event is a must attend for those retailers who want to embrace mobile as an integral part of their multi-channel offering.
This one day summit will enable you to build a profitable mobile strategy and network with like-minded executives. Do not miss this opportunity – click here for full programme details
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