THE RETAIL BULLETIN - The home of retail news
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Health & Beauty
General Merchandise
Sports & Leisure
The Papers
Retail Solutions
Food & Drink
Retailers struggle with footfall in August

Retail footfall dropped in August across the UK, with shopper numbers 5.4% lower than in July and 0.9% down on August 2014.


Retailers struggle with footfall in August

Retail footfall dropped in August across the UK, with shopper numbers 5.4% lower than in July and 0.9% down on August 2014.

The figures released by Ipsos Retail Performance on the number of shoppers entering non-food stores show that London shops were hit hard by the effects of the tube strikes. Footfall in the capital and suburbs was down 9.5% year-on-year in the first week of the month.

Ipsos also attributed the fall to more people heading abroad on holiday and a plateauing number of summer tourists visiting the UK.

“The drop in footfall came as a surprise to us, especially following such a busy July,” said Dr Tim Denison, director of retail intelligence at Ipsos Retail Performance.

"July brought with it the strongest year-on-year rise in any month for 11 years. A dip during August is always expected, with many people away on summer holiday, but not to the extent that we saw this month.

“The drop in numbers is in no way a reflection of the public’s economic mood and wellbeing. All such data shows that the consumer economy continues to march forward with confidence. During August it may have even improved, with volatility in the financial markets pushing back an expected interest rate rise until 2016.”

Footfall across London and the South East was the weakest amongst the regions, with a fall of 7.6% on the previous month. Retailers in the South West of England and Wales enjoyed the tail of their summer holiday boost and, as a result, saw the smallest month-on-month contraction of 1%.

Denison added: “I don’t believe that this month’s disappointing figures mean that retailing is returning to a state of volatility. The causes seem to be more isolated events, culminating to impact on shoppers’ physical trips to the store.

“We view August’s footfall decline simply as a blip, and something that should not be repeated in September. Regular pay growth continues to improve and the housing market is regaining its vigour.”

Ipsos Retail Performance is forecasting that footfall growth in the third quarter of 2015 will stand at 1.1% year-on-year, in excess of the 0.1% figure achieved in the second quarter.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News


Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Conference
The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
The 11th HR Summit 2019, Hallam Conference Centre, 44 Hallam St, Marylebone, London W1W 6JJ
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy