Retailers predict Click & Collect surge over the Christmas trading period
New research is predicting that retailers will see year-on-year growth of 49% in Click & Collect orders over Christmas.
According to research commissioned by Barclays’ Retail & Wholesale banking sector team, the predicted spike is a result of retailers’ increasing optimism about Christmas trading. Some 70% said they are feeling more confident compared to last year when just 52% admitted to feeling optimistic about the trading period ahead.
Additional findings from Barclays’ Last Mile2 survey also reveal the rise in demand for Click & Collect is being met head on by retailers, with 43% investing in this type of delivery option. Some 84% of retailers said they believe Click & Collect has become a permanent fixture within the delivery market and 71% see it as critical to their business success. Meanwhile, 38% are expecting usage to soar more than any other delivery option over the next four years.
Deliveries direct to a consumer’s address are predicted to decrease from 72% to just over 64% of total physical deliveries over the next four years while Click & Collect volumes are anticipated to rise to just under 35% from 26%.
Richard Lowe, head of retail & wholesale at Barclays, said: “According to a recent report one in ten consumers fell victim to late deliveries last Christmas and it’s clear to see how Click & Collect offers a practical, alternative solution.
“Amazon has also recently partnered with Royal Mail, allowing shoppers to collect their parcels from their local Post Office, and I believe we will increasingly see this kind of tie-up.
“These developments can only be good news for consumers, offering them increasing levels of choice and the confidence that their gifts will make it under the Christmas tree in time.”
Email this article to a friend
You need to be logged in to use this feature.
Please log in here