Retailers lead the charge against cyber-squatters
A report by the World Intellectual Property Organization (WIPO) has revealed that a record number of cases against cyber-squatters were filed in 2010. The largest number came from the online retail sector with the likes of Aldi, ASOS, Costco, Harrods and IKEA tackling their online brand issues head on.
It says that 91% of the 2,696 brand infringement cases successfully concluded in favour of the brand owner.
The brand monitoring and protection specialist, Melbourne IT DBS, said it has seen a 74% year-on-year increase in the number of brands for which it provides domain monitoring services as increasingly web savvy brands seek to pre-empt cyber-attacks.
James Panton, general manager for brand protection at Melbourne said, “It’s absolutely vital that brands take decisive action against cyber-squatters. By taking action it sends a clear message to the cyber-squatting community, that you will defend your brands in all matters including IP theft. And recovery is more effective in the long-term than trying to buy back domains, since you risk being held to ransom time and time again. Ultimately, most fraudsters are looking for a quick and easy win. Enforcing your IP rights will ensure your brand is not seen as a soft touch when it comes to the control of your online.”
Melbourne IT DBS works with brands such as Volvo, LEGO and Twitter to help them manage, protect and optimise their online portfolios.
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