Retail Trust pledges £50,000 for retailers affected by riots
The charity, which set up the #highstheroes campaign on twitter yesterday, said it will be will be allocating grants of £250 to help relieve retail people of immediate difficulties they are experiencing as a result of the riots. 100% of all monies raised will go directly to retail staff, shopkeepers and their families who have fallen victim to the riots across the country.
Nigel J L Rothband, Retail Trust CEO said: "Although the visible impact of the riots is clear through the damage done to shops, the story that doesn't always come through is the deeper impact on those affected below the surface, emotionally, but also practically in terms of how everyday life needs to continue.
"The #highstheroes campaign is to benefit the people from retail affected rather than the property. That's where Retail Trust's expertise lies and where we firmly believe focus must not be lost at this most stressful of times."
The emergency fund was set up after a request from the public to Retail Trust who wanted to help retail staff and their families whose lives are in turmoil. #highstheroes was launched on Twitter by the charity and has attracted support from members of the public, who are donating online and by text and many are organising events, raffles, auctions, parties, concerts and comedy nights, as well as running marathons and selling t-shirts in aid of Retail Trust’s #highstheroes fund.
The charity is calling for individuals and businesses to donate to the fund http://www.retailtrust.org.uk/support-us/donate-online/123/5/6
or by texting HSTH11 £5 to 70070 to help all the retail people in need.
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