THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Retail searches on tablets surge 238%

Retail search volumes grew by 14% in the fourth quarter of 2012 driven by a continuing surge in smartphone and tablet ownership according to figures released by the British Retail Consortium.

GENERAL MERCHANDISE

Retail searches on tablets surge 238%

Retail search volumes grew by 14% in the fourth quarter of 2012 driven by a continuing surge in smartphone and tablet ownership according to figures released by the British Retail Consortium.

The BRC-Google Online Retail Monitor for Q4 2012 shows that search volumes on tablet devices outpaced searches on any other device in the period, increasing by 238%. This compares with growth on smartphone devices of 76%. 

Total search volumes grew fastest for homewares, which rose 28% year-on-year. Tablet growth was driven by clothing searches which saw a 273% increase in the period. 

Retail searches peaked on Boxing Day, with more than twice the volume of searches compared with Christmas Eve. 

Commenting on the figures, Helen Dickinson, BRC director general, said: "This strong growth shows how online retail really came of age this Christmas. It's playing an increasingly significant role at every stage of the customer journey, especially when researching items and comparing prices both at home and on the move. Retailers continue to invest in their online offer, and more and more of us are reaping the resulting benefits of more flexible delivery options, user friendly websites and improved accessibility and security. 

"Much of this growth is driven by the continuing surge in smartphone and tablet ownership. Tablet searches outpaced those on any other device and were particularly widespread on Boxing Day when many used them to get a head start on the sales."

The BRC said that searches from overseas to UK retailers' sites also had a strong showing, up by 25% on the fourth quarter of 2011. 

Dickinson added: "This really brings home the UK's position at the forefront of international e-commerce, and highlights the increasing importance of having a foothold on the global stage."

Make sure your business connects with your customers at every touchpoint by registering for the Retail Bulletin’s 4th Multichannel Retailing Summit 6th February 2013. Speakers include N Brown Group, Lovehoney, John Lewis, Gravis Germany, Evans Cycles, Snow & Rock, A Suit That Fits, Tesco.com, Asda Direct, QVC, Google, Visa, eDigital Research, Shutl, Demandware, Experian QAS, Bazaarvoice…

  






 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process