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Retail Ombudsman  launches “trusted retailer” logo
Dean Dunham

The Retail Ombudsman has introduced a “trusted retailer” logo for the best independent shops as it looks to help them inspire customer confidence in their brands.

GENERAL MERCHANDISE

Retail Ombudsman launches “trusted retailer” logo

The government approved programme is inviting small to medium sized retailers to apply to become an Accredited Retailer as part of its Accredited Member scheme to boost retailers' quality care reputation on the high street and on-line.

After passing a criteria test, retailers will be allowed to display a gold tick and the Retail Ombudsman’s logo on their websites and merchandising.

Chief ombudsman Dean Dunham said: “This is proving extremely popular with retailers. There are thousands of small retailers and many thousands more springing up on-line.

“This presents the consumer with the problem of, ‘who can I trust?’ Many take the easy option of choosing to shop instead at the more recognisable High Street shops.

“This has always been frustrating for smaller retailers, many of which have excellent customer care policies – except the customer doesn’t know it.

“When the customer sees the Retail Ombudsman’s gold tick, they will know they can trust the retailer as much as the biggest names on the high street.”

To meet the criteria, shops must have terms and conditions of business that are legally compliant and easy to understand, and fair returns and complaints policies. In addition, the Retail Ombudsman will have verified information such as their VAT status (if applicable) and contact details, taken up references from customers and carried out a check of their website.

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