Retail marketing agency Bezier acquires Hicksville
Hicksville is a full service, above - the - line creative and design studio that specialises in producing cut-through creative for entertainment clients including Sony Pictures, Paramount, Disney, Universal and Warner Music.
Hicksville’s award-winning creative team (Winners of two British Video Association Awards in 2010 - Supplier/Agency of the Year and Creative Initiative of the Year) have produced memorable campaigns across a range of platforms. From taking Sony’s ‘Laughing Stock’ comedy brand into the social media sphere with a dedicated Facebook campaign, CG animation for the Terminator Salvation digital outdoor to designing intriguing poster campaigns for the theatrical releases of Outpost, Jackboots on Whitehall and Black Dynamite.
As a result of this acquisition, Bezier will set up a dedicated Entertainment division that will be headed up by Rennie Mitchell – founder of Hicksville and a creative industry veteran. Rennie will lead the team in delivering outstanding creative to the film, gaming and music industry. Clients currently shared by both companies will now benefit from a much broader offering as design and marketing creative can be expertly handled from creative inception through to production and delivery.
Bezier represents over 60 brands and retailers covering all sectors and provides expertise across research, shopper marketing, campaign creative, permanent and tactical POP design, campaign measurement, digital, manufacturing and fulfilment.
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