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Retail Eyes bought by Market Force Information

Mystery shopping agency Retail Eyes has been bought by US based Market Force Information.

GENERAL MERCHANDISE

Retail Eyes bought by Market Force Information

The acquisition of Retail Eyes will add more than 100 clients to Market Force's portfolio and will double the number of mystery shoppers in the company's network to over 600,000. The expected revenue of the expanded company is expected to exceed more than £45 million in 2011.

Retail Eyes said its acquisition by the US customer intelligence company will enable it to focus on both sustaining growth in the UK and on developing the business in European markets. The Retail Eyes' Milton Keynes offices will become the Market Force European headquarters.

Tim Ogle, CEO of Retail Eyes, said: "I am delighted that our business will become a part of Market Force. It will be the springboard for even more growth for us. Market Force's experience and support will give us the financial and experiential resources needed to grow the business further, both here in the UK, as well as throughout Europe."

Retail Eyes was founded in 2003 and last year posted turnover of £9.6 million, up 46% on the previous year.  

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