Reserved opens first UK store in London's Oxford Street
Housed within the former BHS store, the 32,000 square foot shop stocks clothing for men, women and children.
Part of the LPP group, the brand is also offering a special London collection and has signed up Kate Moss to front its autumn/winter campaign.
Marek Piechocki, founder and chief executive of Reserved, said: “Launching Reserved in the UK is a milestone for LPP and reflects our ambition to grew brand recognition and establish ourselves across Western Europe and beyond. London is an iconic fashion capital and a global city and is the perfect stage on which to introduce Reserved and LPP to the international shopping community.”
LPP now has a presence in 20 markets and has over 1,700 stores worldwide operating under the brands Reserved, House, Mohito, Cropp and Sinsay.
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