THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Research says that consumers want to “click and collect” this Christmas

More than half of online shoppers want to see options to collect in-store

OMNICHANNEL

Research says that consumers want to “click and collect” this Christmas

The survey, carried out by Postcode Anywhere, canvassed consumers on a range of questions relating to online shopping experiences. Of the 1,000 respondents, 52% rated the option to collect items directly from a shop as important. 29.5% saw options to collect goods in-store as “important,” while 22.5% saw it as “very important.”

Postcode Anywhere’s sales and marketing director Phil Rothwell said: “Mixed-mode buying represents a fundamental shift in the way consumers shop. There is growing evidence that the most successful retailers will be the ones who embrace this move and increase the strength of their multi-channel operations, enabling customers to shop at their convenience.

“There could be several reasons why customers prefer to visit a shop than buy online. Some might not be comfortable purchasing a product without seeing it first; others may feel they can get the item quicker if they collect it themselves; and then there was last Christmas, when bad weather resulted in large numbers of missed deliveries.”

“This is good news for traditional ‘bricks and mortar’ retailers, but many still need to develop stronger multichannel propositions if they want to keep up with the demands of both the modern consumer and their competitors. And with online sales set to increase this Christmas, it’s never been more important to ensure their ecommerce sites are well placed to serve these needs. 

“These businesses realise that convenience is already one of the main factors to influence online shoppers and that innovatively delivering through multiple channels is the key to significant profit growth.”

The Retail Bulletin’s Multi-channel Retailing Summit 2012 will be in London February 1st . The Summit will examine how retailers can maximise profits and market share through cost effective, engaging and seamlessly integrated multi-channel strategies. This one-day event will be fully interactive and gives delegates the chance to ask questions and discover insights from retail experts in the multi-channel space.
The Summit is retailer-led and confirmed speakers include Tesco.com, Halfords, Schuh, ASOS, Santander UK plc, Marks & Spencer, Boots.com, Game Group,  Alexon Group plc, , Everything Everywhere, o2 Telefónica, Joules Clothing, Adnams Plc, Best Buy UK, Collect Plus, Norbert Dentressangle, 2ergo.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing