Research paper creates ideas for high street rejuvenation
Paris is considered cool. New York is thought hip. But what brand metaphors do the town centres of Northern England deserve?
Well, cool or hip are not in Wigan’s brand lexicon that’s for sure. From Huddersfield to Halifax, from Bolton to Bradford, from Rochdale to Rotherham, the aesthetically appalling and dour High Streets of the North have brand attributes that are not replicated throughout most of Western Europe. Only the formerly communist Eastern Europe can match our Northern town centres with a similarly depressing nature.
With this subject high on the Government’s agenda at the moment, Mike Phillips, former director of both PricewaterhouseCoopers and KPMG, presents his ideas for town centre regeneration in the first of a three-part whitepaper series. Click here to read the full paper.
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