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Republic selects Venda ecommerce platform

Fashion retailer launches revamped website to handle online growth

OMNICHANNEL

Republic selects Venda ecommerce platform

Fashion retailer launches revamped website to handle online growth

Following the online store’s initial launch in May 2007, the brand expanded rapidly using the Venda enterprise platform, and enjoyed a 40 per cent year-on-year growth in Q4 2009. Republic has since been bought by TPG (Texas Pacific Group) for £300m in June 2010, and to satisfy further customer demands has re-launched its online offering.

Jo Molineux, Head of Multi-channel at Republic, said: “We have used the Venda enterprise ecommerce platform together with our internal Venda-certified resource to make the significant changes needed for a site re-launch, easily and to our own schedule. The flexibility of the platform has enabled us to add new functionalities including an easier navigation structure and clearer customer purchase-paths to ensure we keep pace with the fast-moving world of fashion retail.”

“However, the plans do not stop there. To facilitate a truly multi-channel experience with Venda, we plan to launch a mobile offering, web-enabled stores and click-and-collect early next year,” she added.

The Retail Bulletin is organising their 2nd Multichannel Summit, to be held in London February 2nd 2011. The event is sponsored by k3 retail and will look at how retailers can maximize profits, market share and loyalty through cost effective, seamless, integrated multichannel strategies.
If you would like to attend as either a delegate or Networking Partner, go to www.retailbulletinconferences.com/multichannel2011

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