Republic launches new Facebook store
Managed by One Iota, the social retail technology specialists, the Facebook store will initially be non-transactional, with customers being redirected to Republic’s website to complete the transaction when they reach the point of purchase.
Damian Hanson, CEO at One Iota, said: “The Facebook store is a simple step into the world of F-commerce and it will enable Republic to entice shoppers and fans with fantastic offers and products. Using existing product feeds, the solution was quick to launch and has already started to deliver great results.”
Natalie Primus, head of social media at Republic, said: “The new store is the perfect way to reach young, fashionable, internet-savvy consumers who enjoy spending time on Facebook and sharing content with friends.”
She continued: “We’ve seen a significant increase in product-based engagement via Facebook. By simply utilising our existing Channel
Advisor product feeds, we’ve been able to leverage One Iota’s store solution and promotional wall management tools, to post product offers and information to our ‘Fans’.”
The retailer is also rolling out its a Facebook Deals service to leading stores around the country following a successful trial at flagship stores in Manchester, Sheffield, Birmingham, Leeds and London.
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