Red Letter Days partners with John Lewis
Red Letter Days, the experiences company owned by Dragons' Den entrepreneurs Peter Jones and Theo Paphitis, has signed an agreement with John Lewis to be the sole gift experiences provider to the department store group.
John Lewis will sell the Red Letter Days in 30 of its stores across the UK. The 15 different experiences will include afternoon tea, supercar driving, hotel breaks, gift card selections as well as the John Lewis personal shopping experience.
Gerry O’Brien, e-commerce director at Red Letter Days, said: “We’re very pleased to be able to further increase our profile on the high street by becoming the sole provider of gift experiences for such an iconic and respected brand as John Lewis
“With Christmas on the horizon, we expect our expansive range of products to be a big hit with John Lewis customers during this key trading period.”
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