Record week for TV's as Christmas goes digital at John Lewis.
The department store achieved a sterling total of £91.79 million last week, which is the earliest the retailer has ever surpassed the £90m milestone in the run up to Christmas. The figure is 22% up on the same week last year and 6.5% up on the equivalent week in 2007.
Televisions had a record week outside Clearance as customers prepare for Christmas entertainment, with the Samsung 32" at £349 a firm favourite. As well as watching festive films, family gaming is likely to be popular with Wii and PS3 sales exceeding the biggest week of Christmas 2008 by 50%.
Nat Wakely, Director of Selling Operations for John Lewis, said: "This week has been incredibly strong. Customers are gift buying as well as getting the home ready for Christmas, including purchasing a new television to watch festive entertainment and play games with all the family. We are also seeing customers making a day of their Christmas shopping with our in-store restaurants showing strong trade. As temperatures begin to drop, cold weather purchases are also on the increase."
Figures also show that johnlewis.com had a record week, exceeding its previous biggest week by more than a million pounds, well in advance of 'cyber Monday'.
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