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Record Share for online sales of consumer durable goods in December

UK internet purchases of household and technology products reaches 18 per cent

GENERAL MERCHANDISE

Record Share for online sales of consumer durable goods in December

According to the latest GfK Retail and Technology figures, internet sales of consumer durable goods over the Christmas period in the UK reached 18%, the highest ever recorded total.   The internet channel comprises both Pure Player and Click & Mortar retailers and this record market share was equal to consumer expenditure worth nearly £900 million.

It is apparent that consumers are now fully confident using the internet as a channel for making their household and technology purchases, there is higher confidence in security and the ease of purchase has made this a hugely successful channel in 2009.  Consumer’s appetite for online shopping saw the sales of some categories rocket; GfK recorded one quarter of all Digital Cameras sold in December being done so online.

“The future looks positive for online retailers, its clear more consumers are using the internet as a channel for making large purchases,” commented GfK Commercial Director Anthony Norman.  “Stock availability, ease of ordering and price are all key factors driving the consumer to shop online instead of on the high street."

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