CITY & CORPORATE
Record online and bumper Saturday sales at John Lewis
6 December 2010 | by The Retail BulletinDespite atrocious weather conditions throughout the country the company achieved weekly sales of £103.7million, which is 1.2% up on the same week last year and 3.7% up on last week. With the thaw in the weather setting in, Saturday saw shoppers flocking to John Lewis branches to realise their pent-up deman d for both Christmas and cold weather purchases, with the result that Saturday (December 4) saw one of the department store group’s biggest trading days – at £20.87million.
At the same time, johnlewis.com saw record weekly sales soar to £23.97million, a 47% increase on the same week last year and the first time the online operation has crossed the £20million mark for a week. There is no doubt that during the snowy weather customers chose to increase their online shopping. During Wednesday last week, the worst day of the weather conditions, sales on johnlewis.com were 98% up on the same day last year. Tomorrow sees the predicted Mega Monday for the johnlewis.com operation, during which we confidently expect to see other records broken.
Sales reports from John Lewis branches nationwide show that customers are clearly in the mood for Christmas shopping and for keeping warm. Sales of heaters, nightwear and cold weather fashions saw a huge uplift, with menswear being particularly strong. Looking at Christmas gifting, toy sales saw major increases last week, with traditional gifts such as the ever-popular lego and new animatronic toys both hitting new sales highs. In addition, John Lewis’ gift food ideas have really taken off, particularly with ‘Hotel Chocolat’ and ‘Edinburgh Preserves’ gift sets.
Maggie Porteous, Head of Selling Operations, said: “The weather made last week a challenging one. It is a huge credit to all our Partners that we have achieved such excellent sales despite the adverse conditions. There is no doubt that our multi-channel operation, where customers can choose from a variety of ways to shop, has contributed significantly to our trading success.”
Simon Lewis, Head of Multichannel at John Lewis will be speaking at the second Retail Bulletin Multichannel Summit, to be held in London February 2nd 2011. For full details of the event, click here.
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