Rebrand sees Mall at Sutton Coldfield revert to The Gracechurch Centre
The Mall shopping centre in Sutton Coldfield has undergone a rebrand and reverted to its original name of The Gracechurch Centre.
Owner M&G Retail Estate said the name had been changed after consultation with local shoppers revealed that the former name was still very much at the heart of the community.
The rebrand, which has given the shopping centre a new colour scheme and logo, coincides with the launch of a new interactive website and Facebook and Twitter feeds to enhance the shopping experience for customers.
Fiona Faizey, marketing manager at The Gracechurch Centre, said: “We are pleased to return the shopping centre to its original name and launch a fresh new look at The Gracechurch Centre, both on site and with our new website and social network channels. We hope local shoppers and the community will like the new design and we look forward to receiving feedback over the coming weeks.”
The Mall has attracted a number of new signings in the last year which include Caffe Nero, Stormfront, Paperchase, Lakeland, Patisserie Valerie and Nandos. In addition, fashion retailer New Look has doubled the size of its existing store.
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