Realbuzz debuts at Liverpool ONE
The online retailer's new physical store stocks a range of trainers, apparel, accessories and nutritional supplements from brands such as Adidas, Nike, Asics, New Balance and Mizuno.
In addition, the store will also aim to be a retail hub for the local running community by offering store-based running clubs, lockers for customers and expert staff on hand to advise on local running.
Realbuzz is looking to open a further 30 stores in the next two years, starting in the UK then expanding into the US and Australia.
Paul Eaton, chief marketing officer at Realbuzz, said: "We have built a loyal online community and are thrilled to now bring the buzz to our fitness focused customers in the Liverpool region. Located right in the heart of the city, Liverpool ONE has an impressive footfall, appealing to visitors from throughout the North West, as well as the significant number of tourists who enjoy the city, making it the clear choice for the next step in our countrywide expansion."
The opening follows the recent launch of 1,600 square foot Nespresso concept boutique at Liverpool ONE which is the first of its kind in the UK following trials in Cannes and New York. Other new entrants at Livepool ONE include Molton Brown and a Mercedes pop-up.
Alison Clegg, director of asset management at Grosvenor Europe, which manages Liverpool ONE, said: "Realbuzz is a great addition to St John Street's line-up, sitting alongside much-loved brands such as Zara, Apple, Office and Victoria's Secret. There is an increasing trend of online brands taking physical space, and Grosvenor is keen to support this evolution as it creates a diverse and modern line-up of retailers."
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