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Ralph Lauren appoints new president and chief executive

US fashion brand Ralph Lauren has named Patrice Louvet as its new president and chief executive.

FASHION

Ralph Lauren appoints new president and chief executive

Due to take up his position on 17 July, Louvet will dual report to Ralph Lauren in his capacity as executive chairman and to the company’s board of directors.

Most recently, Louvet has been serving as group president of global beauty at Procter & Gamble, a division of 12 brands with approximately $11.5 billion in revenues in 2016.

Commenting on the appointment Lauren said: “Finding the right partner to work with me to take us forward in our evolution has been my primary focus over the last several months and I am thrilled that Patrice is joining our talented team. He’s an enormously skilled business leader with a deep passion for the consumer and a sophisticated understanding of building global brands. This, combined with his collaborative working style, transformation experience and intense focus on results, will put us in a stronger position as we move toward the future.”

Louvet has worked with Procter & Gamble for more than 25 years and has been responsible for several different multi-billion dollar brands. He also has held numerous management and leadership roles in Europe, Asia and North America.

Prior to his current role at Procter & Gamble, he was group president of global grooming (Gillette). He also previously served as president of the company's Global Prestige business where he oversaw a portfolio of 23 fashion brands, including Gucci and Hugo Boss.

He currently serves on the board of directors of Bacardi which he joined in July 2012.

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