Radley teams up with Ascot Racecourse on exclusive collection
Radley London is teaming up with Ascot Racecourse to launch an exclusive collection of occasion handbags for Royal Ascot and the summer season.
Due to launch in April, the collection will include five designs for shoulder, clutch and cross-body bags in a range of summery colours. It will be available at Radley’s stores and on its website and will also be sold on-site at Royal Ascot in the flagship Ascot Shop store.
Julia Darlington, Radley London’s chief brand officer, said: “Royal Ascot is the perfect partner for Radley London, celebrating all that is truly great about the British Summer. Each bag is crafted from the finest quality leather, adding a distinctive finish and flair to any summer event outfit.”
The deal was brokered by IMG, which also manages the Ascot Shop store.
Tim Smith, senior licensing director at IMG, added: “With Royal Ascot being a major fashion event in its own right, we are delighted with this exciting new collaboration. Royal Ascot and Radley London are both aspirational lifestyle brands with rich and long-standing heritage at their core. This new collection will no doubt be hugely popular.”
