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QVC launches pop-up boutique

Shopping channel QVC is launching its first ever pop-up shop in London’s diamond quarter today. The temporary boutique will sell QVC’s own Diamonique range of replica diamond jewellery with prices ranging from £11 to £750.

GENERAL MERCHANDISE

QVC launches pop-up boutique

Shopping channel QVC is launching its first ever pop-up shop in London’s diamond quarter today. The temporary boutique will sell QVC’s own Diamonique range of replica diamond jewellery with prices ranging from £11 to £750.

The launch of the  Hatton Garden store follows news that the shopping channel'
s viewing figures have risen 10% in the last year with sales up 5% to £387.2 million.

Emily Gilkes, jewellery buyer at QVC said: “Beautiful jewellery should be attainable for everyone. Our Diamonique offering is expertly cut by hand in the same way that natural diamonds are to enhance the clarity, colour, cut and brilliance of every piece.”

QVC was founded 1986 in the US and now broadcasts in the UK, Italy, Germany and Japan. The company is owned by Liberty Media and employs 17,000 people worldwide including 2,000 in the UK.

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