QVC launches Beauty TV Channel
On 26 October QVC launches QVC Beauty, the first 24 hours a day TV channel dedicated to premium beauty brands and beauty advice.
QVC Beauty will broadcast one hour programmes from QVC’s extensive range of salon and prestige skincare, cosmetic and haircare brands. These programmes will be compiled from video clips of the most recent live presentations on QVC UK, enhanced with original content from industry experts and brand personalities providing beauty advice and tips, as well as highlighting the latest beauty trends.
“QVC’s beauty sales have grown by 17% in the first half of this year compared with 2009, a clear demonstration that we are the destination for customers looking for premium beauty products,” commented Dermot Boyd, Chief Executive, QVC UK. “QVC Beauty builds on the popularity and experience of the Beauty Channel on QVC Active, our red button service, to give existing customers and new audiences a dedicated TV channel featuring the latest beauty products and trends from our broad range of beauty vendors.”
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